Insights derived from the survey outlined below must be taken primarily as anecdotal indications of popular, culturally specific sentiment. It would be nonsensical to weigh interviewer-constructed, curtailed answers received by under a thousand respondents as some form of undisputed truth when gauging the art world’s almost incomprehensibly diverse and expansive practices.
Respondents preference’s do although hint at more broadly applicable considerations. The survey raises thought provoking questions regarding the future shape of online art sales across a variety of mediums:
“The percentage of art buyers making online purchases has fallen in the past year, and the growth of online art sales has slowed for the second year running, a new report has found. The findings may cause concern for artists who make a living selling art online, although overall, the online art market has continued to grow.
The survey also found that mobile purchases have continued to increase and take a larger share of the market, and social media remains a key way for people to find new art. “The future of the online market is guaranteed, although the shape remains a mystery,” writes Robert Read, Head of Art and Private Clients at Hiscox, the insurance company behind the report. He continues: “Buying art continues to be hugely enjoyable and exciting (as well as occasionally frustrating) and the continued influence of social media, especially Instagram, helps fuel the growth of the market.”
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